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14 Types Of Events That Can Be Outsourced To Event Management Companies

By events

There are many reasons why event functions are so popular in Singapore. The most common of these include the country’s strategic location, superior infrastructure, and extensive government support of the events management industry.

Typically, the most common events you’ll see happening around Singapore include corporate, private, and charity events. If you don’t have the experience or time to arrange an event, you can outsource it. This post takes a look at 14 of the event types that can be outsourced to event management companies.

Types of Events in Singapore

Corporate Event Type

Corporate events are among the most common functions arranged by event planners in Singapore. In an ever-changing market, there are several types of corporate events that you can consider hosting, as discussed below.

1. Conferences & Seminars

international women's day conference 3 mar 2024

Conferences and seminars are some of the most prominent types of events that can easily be outsourced to event planners that are commonplace in Singapore. These events are attended by board members and are traditionally held in a conference room resembling a board meeting.

However, event management can help you arrange these executive meetings in off-site premises where your team can discuss relevant and specific objectives. Virtual conferences have also gained popularity in recent years, catering to a broader audience.

2. Team Building Sessions

Team-building events are an integral part of encouraging collaboration and communication within an organisation. These sessions can take the form of outdoor activities on golf courses, sports fields, or even in local parks. Taking your team off-site is an excellent way to get them to work together outside of the work environment.

Team building encompasses not only icebreaker activities but also the development of a range of physical and mental challenges aimed at fostering collaboration among team members and participants alike. An event company can provide you with even ideas that align with or highlight your brand objectives.

3. Trade Shows

Trade shows, typically held at convention centers, are events where various businesses within a specific industry gather to showcase and demonstrate their services and products. These business-to-business gatherings in Singapore offer prime networking opportunities for like-minded business owners to exchange ideas.

While these shows were traditionally in-person events, recent advancements in event technology have made it possible to create virtual elements in these large-scale events. An event company can turn your tradeshow appearance into a virtual event by using the latest interactive tools.

This gives potential customers who can’t attend the event access to your product and service announcements. Focusing the event marketing toward a specific industry will instantly increase your networking and sales leads. Trade shows such as the ProWine Asia 2023 and the Singapore EXPO are known as some of the more effective networking events in Singapore. Millions of people attend these events every year.

4. Dinner and Dance

Sushi Tei Dineer & Dance - 07 Nov 2023

Dinner and dance functions, more commonly known as a D&D event, are a fun way to gather employees outside the work environment. While primarily still a corporate event, these functions involve sitting around round tables with space for dancing. There are often guest speakers and interactive activities to keep employees engaged.

These company parties create a more informal setting, often featuring a central theme. While usually held as live events, it’s not uncommon to include a virtual element to include remote team members. Events held in person also feature breakout rooms where staff members can discuss new ideas during any brainstorming sessions. D&D events are sometimes combined with award ceremonies.

5. Product Launches/ Company Launches

Boehringer Ingelheim Brand Launch - 31 Oct 23

Company launches are among the key aspects of establishing a new brand. Existing companies may also arrange regular company launches to ensure increased brand awareness. In addition to focusing on brand objectives, these events can host multiple speakers to emphasise company goals.

Since production launch events usually cater to a large number of people, they often have auditorium-style seating and include multiple speakers. In some instances, some aspects of the launch can be held virtually to include shareholders or investors.

6. Awards Dinner

Unity Popular Choice Awards - 31 Aug 023

Award ceremonies are crucial for industry leaders to recognise the performance of their employees and team members. They’re also an effective platform to discuss future business goals and highlight potential future product training sessions.

Corporate event planners agree that this creates a high level of employee engagement. Company management and executives can also use pre-recorded messages to express gratitude to their employees.

Private Event Type

Corporate events aren’t the only types of functions that you can outsource. In fact, outsourcing your private parties is an effective way to ensure that you stay within your budget and guests still have a memorable experience.

7. Weddings

Weddings are among the top special occasions outsourced in the events industry. Since the average wedding is a big event, arranging it alone can be quite stressful!

With an extensive network of connections in various industries, event planners will know how to arrange your wedding in the most affordable way possible. They will also have access to vendors and suppliers that will supply you with the best accessories needed for your wedding. Having an event planner organise everything on your behalf will ensure you have time to enjoy the wedding and spend time with your family.

8. Parties & Celebrations

Anyone who has ever lived in Singapore will agree that parties and celebrations are some of the most fun private events to attend. Event organisers have extensive experience to plan events with activities to meet all your party requirements. It’s the best way to create memorable experiences for you and your guests.

Charity Event Type

Charity events, another popular event type in Singapore, hold significant importance as they reflect your organization’s engagement with local community issues.

9. Gala Dinner

Finexis Awards Gala Dinner - 29 Jul 2022

Gala dinners have long served as a staple for event planners aiming to raise funds for the causes supported by their client’s organization. These events frequently feature themed parties designed to accentuate the purpose of the occasion.

With this type of event, it’s essential to have the right guest list as you not only want to build professional relationships but also create awareness for a particular charity. Gala dinners can also be used to source new talent for potential promotions or even as lead generation for interested parties.

10. Fundraisers

Fundraising events often go hand in hand with other charity events as they tend to cater to the same target audience. The event planning process for fundraisers includes highlighting relevant causes and having a clear idea of event objectives.


Event planners don’t only organise business events and weddings but also focus on functions that bring people together and create networking opportunities. Whether you’re arranging and remote set-up or an in-person event, you’ll have more success with the expertise of an events management company.

11. Family Day


Boehringer Ingelheim Family Day - 1 Jun 2023

Family Day is a popular celebration on the list of different types of events held in Singapore every year. This annual holiday highlights the importance of family in Singaporean culture and is a fantastic way to reconnect with loved ones.

Your local events management company can arrange an onsite get-together or even enable you to catch up with distant family on a virtual platform. This is especially effective if you have no experience with remote set-up procedures or you’re hoping to connect long-distance family to your gathering.

12. Festival

When it’s time to plan events, large festivals that span over multiple days can be quite challenging. With so many aspects to consider, larger events have criteria and legislations that need to be met. Getting the necessary permissions and licenses for these functions such as food festivals can be stressful and time-consuming.

If you’re arranging a food festival with a food truck or you’re planning to have one of the most attended music festivals in Singapore, you’re going to need an event planner. In addition to knowing how to arrange all the required aspects quickly and effectively, your event management company will ensure that your guests have the best time.

13. Performances

Whether you want to create a music or art performance, a considerable amount of event marketing will be required. This can also involve arranging guest speakers.

If arranging pop-up events isn’t your area of expertise, you can brainstorm ideas with an event planner that will enable you to host the best performance in town. You’ll also be able to turn the performance into a networking event, which you can add to your general marketing list.

14. Community Events

Ngee Ann Kongsi Mid Autumn Celebration - 23 Sep 2023

Community events, unlike business gatherings, engage the general public, drawing together a sizable crowd interested in local community affairs. Often hosted in town halls, these events encompass various forms such as craft markets, game nights, or even fashion shows.


Are you not sure where to start when it comes to planning your own event? Don’t have the expertise to make all the necessary arrangements? Are you too busy with other work functions to give your next event the attention it needs?

The good news is that That’s Innovative can help you create and host the perfect corporate event. Our team of experts knows what you need. The types of events they can manage include the following:

  • Conferences & Seminars
  • Team Building
  • Dinner and Dance
  • Product Launches/ Company Launches
  • Awards Dinner
  • Gala Dinner
  • Team Building
  • Fundraisers
  • Community Events
  • Family Day

Furthermore, That’s Innovative can also provide virtual and hybrid events, ensuring that you cater to a broader audience. With their expertise in arranging remote set-ups, they will instantly transform a small guest list into a full-scale event in no time. It’s as simple as contacting That’s Innovative to arrange a professional and memorable event.

7 Corporate Event Decoration Companies in Singapore

By events

In modern Singapore, conferences and corporate events are an essential part of any company’s business growth strategy. In addition to arranging the venue and guest list, corporate event decoration is an essential part of event planning. This post takes a look at the top corporate event decoration companies to consider when you’re shortlisting decoration services.

List of Corporate Event Decoration Companies

When it’s time to decide what type of corporate event decoration you’re going to include in your event, you can choose to create your own party decorations. However, this is not only time-consuming but may end up being more costly. Our experts recommend enlisting the services of a corporate event decoration service, as they have experience in turning your vision into a reality.

1. That Balloons


Balloon decorations are one of the most popular party decorations for everything from seasonal festivals to corporate backdrops. The balloon artists at That Balloons specialises in creating customized themes and designs for corporate and private clients. Not only can balloon decorations be designed to suit any event, but they’re also among the most affordable decorations. Besides that, they make excellent backdrops for event photos.

2. Heaven’s Gift Pte Ltd

Heaven’s Gift Pte Ltd

If you’re looking for event decorations for a corporate event or gala dinner, then you may want to add Heaven’s Gift to your shortlist. With years of experience, this company has experience in supplying customized decorations for everything from a product launch to private parties.

3. Jelly Bean Party


Another event decoration company with extensive experience in creating customized accessories for corporate events is Jelly Bean Party. They also specialize in catering to events aimed at all age groups, target markets and business models. From corporate family days to team-building workshops, you can find the perfect decorations here.

4. Electric Dreamz

Electric Dreamz Event Decoration

If you already have a specific theme in mind, then you can add Electric Dreamz to your list of potential corporate event decoration companies to use. Not only do they offer balloon decoration services for both indoor and outdoor corporate events, but they also offer stage decoration.

5. All Events Decor

all events decor

Organizations often have ribbon cuttings, Christmas parties and even hand out corporate gifts at charities. In these instances, you may be looking for a company such as All Events Décor. They have customizable party favours, décor materials, LED lights and also offer party wear. It’s well worth looking into these options if you want to create memorable experiences for your guests.

6. Pesta Fiesta


For a corporate party in an ample event space, your company may be looking for fully-themed decorations. At Pesta Fiesta you can look forward to everything from firecrackers to confetti. With their skilled party planners, they strive to replicate the exact atmosphere you want to create at your next event. This company also offers customised cakes to add to the excitement of your event.

7. Happier


The balloon decorations and other event decoration items at Happier are designed to liven up any corporate event venue. With their skilled balloon artists, the team at Happier strive to create unique and memorable event decorations.

Whether you’re having a product launch, awards ceremony, dinner and dance or even a virtual event, you’ll want balloon decorations that stand out. The team at Happier can create any balloon design you need, in the colours to match your event theme or company logo.


Planning a corporate event requires significant attention to detail. Opting to use a corporate event decoration service will ensure that you have party decorations that are not only professionally made but accentuate your theme.

This can include using balloon decorations, party favours, lights and even posters and banners. Having a professional taking care of your corporate event decoration is a step toward ensuring that everything runs smoothly!

Are you planning your next corporate event? Do you need party decorations and a way to get your vision off the drawing board and into the event venue? We at That’s Innovative have the skills and creativity to make your company event a reality.

Innovative Corporate Event Ideas (Guidelines and Pointers)

By Event Planning Essentials, events

Hosting corporate events cultivates the company’s culture and encourages employee engagement. Creating innovative corporate event ideas ensures you meet the purpose of function while ensuring memorable experiences for everyone involved. Tapping into the latest event trends gives you access to creative ideas that take your corporate function to the next level!

If you need ideas for your company event, you can engage us to manage it for you. Contact us using the buttons below.

Creative Themes and Concepts

Themed Corporate Events

Some of the most popular themes for corporate events include:

  • Retro: Create a fun and nostalgic evening with themes like Great Gatsby and encourage your guests to dress up in themed costumes.
  • Futuristic: Use a futuristic-themed event to transport your attendees to a world that combines cutting-edge technology with funky neon décor! The ideal theme for a young and upcoming company wanting to reach a younger audience.
  • Cultural: Incorporating cultures such as traditional Singaporeans enhances events focused on community days or cultural holidays.

The International Day of Yoga focuses on wellness and mindfulness as its main themes. Case studies on this major event reflect the transformative impact this event has had on participants since it first took place in 2015.

Outdoor and Adventure Events


Beach parties, picnics in the park, and eco-friendly secret garden functions are some ways you can incorporate nature into your company event. Singapore is home to wonderful fresh-air venues that allow you to host outdoor and adventure events such as:

  • Botanical gardens and parks
  • Beaches
  • Yacht clubs
  • Rooftop venues

Choosing an outdoor event to hold adventure-themed events such as a scavenger hunt is a creative solution for team-building events and boosting employees’ morale.

Engaging Activities and Entertainment

Interactive Workshops and Activities

Interactive workshops make wonderful corporate events, especially when the purpose is to cultivate attendee engagement. Here are some innovative workshop ideas to consider:

  • Culinary class presented by a celebrity chef
  • Tech workshops that incorporate virtual reality challenges
  • Hands-on mixology class for creating fun cocktail blends

Interactive activities encourage team collaboration, networking and a relaxed atmosphere for improving guest engagement particularly if they don’t know each other.

Entertainment and Performances

bands or instruments in Singapore, fusion drumming

Use the following event entertainment ideas to elevate your guest’s experience:

  • Live bands
  • Cultural performances
  • Circus acts
  • Magician shows
  • Fusion drumming

Entertainment can enhance the event’s atmosphere while helping attendees to relax and enjoy the occasion.

Technology Integration in Corporate Events

Virtual and Hybrid Event Solutions

The use of virtual reality and augmented reality (AR) in events took off during the COVID-19 pandemic and is still one of the most innovative approaches used by event organisers today. AR allows for an immersive experience, creating an interactive environment for team-building events or showcasing digital brands at technology fairs.

Seedly hosted its first physical financial event in Singapore in 2019 with over 1,200 Singaporeans attending the function. However, the COVID-19 pandemic forced them cancel its 2020 event but in 2021 they went virtual. Using Micepad, the company held a successful virtual event that reached over 5,600 attendees.

Innovative Tech Tools for Engagement

Event apps and interactive tools make hosting virtual and hybrid events easier. Event gamification apps are a creative way to make your event fun for all ages while encouraging friendly competition between players.

The following examples demonstrate how immersive tools use technology to boost attendee engagement at an event:

  • Modern arcade games: Encourages individuals to hunt for prizes using a human claw machine.
  • Virtual escape room: Challenge attendees to work in teams and ask them to unlock a bank vault using a 360⁰ virtual escape room before the police arrive!
  • Digital recording studio booth: Get your guests to sing their favourite songs and reward the best singer with a fun prize.

Hosting an event in the Metaverse using event apps and interactive tools allows participants to create a virtual reality, build avatars, play games and connect with people from all over the world.

Venue Selection and Decoration

Choosing the Right Venue

When picking a venue in Singapore, make sure it aligns with your event’s purpose and theme. Do you need an outdoor venue for team-building activities? If yes, make sure the venue includes open spaces big enough to accommodate the number of participants taking part in the event.

If you’re planning a fundraising event that includes attendees distributed across digital and physical locations, you need a venue that has up-to-date event technology and equipment hire. Singapore offers a wide selection of venues for corporate events and these include:

  • Karaoke and event room at All In One (Serangoon Road)
  • Moon Rooftop Bar and Lounge (Chinatown/Tanjong Pakar)
  • Connections Space X Partea (MacPherson Road)
  • Canopy HortPark (Pasir Panjang)
  • Gardens at the Bay
  • Tanjong Beach Club

Decor and Setup

Use the following tips to help you get the most out of event décor:

  • Match the décor with the event theme: Use themed tableware, balloons, temporary murals and props to reflect the theme of the event.
  • Consider the audience: Decorations must align with the event’s audience – consider their tastes and age group before picking the right décor.
  • Take note of existing décor: Consider what décor already exists in the venue and speak to the management team to find out if decorations are part of the rental contract.
  • Avoid cluttering the space: Decorations must enhance the space while giving your guests enough space to move freely. Use decorations to create focal points while keeping the space open and inviting.
  • Coordinate colours: Make sure the colours enhance the event’s mood and match the theme.

When setting up a venue for the event, consider factors such as lighting, personalisation and natural elements such as greenery for ambience and welcoming space. Make sure you focus on the small details that create an impressive appearance and keep consistency throughout theme implementation.

Catering and Cuisine

Food and Beverage Ideas

Food and beverages play a HUGE role in successful events and using innovative catering ideas can make your function memorable for years to come! Combining quality dishes and novelty drinks is one way of ensuring your corporate event is fun and a success.

Here are some creative catering ideas to consider for your next company event:

  • Food trucks or stalls offering different menus from around the world
  • Custom-themed dishes
  • Wine pairings or virtual wine tasting

Make sure you consider dietary requirements and serve fresh, top-quality food if you want your guests to enjoy and rave about your event. Finding the right caterer will ensure your event leaves a lasting impression while satisfying a wide range of taste buds.

Incorporating Local Singaporean Cuisine

Incorporating local Singaporean cuisine into your corporate events is a creative way of introducing Singapore’s culture particularly if you’re hosting guests from different countries. Offering this type of menu works well for multinational organisations bringing global employees together.

Local Singaporean cuisine uses a combination of Indian, Chinese and Malay influences and incorporates an array of flavourful ingredients to enhance its dishes. Consider using satay at cocktail events or Lemak siput as part of the menu for ocean-themed parties.

The Singaporean Food Festival showcases how local cuisine can be used to transform an event from mediocre to something exciting, fun and innovative!

Sustainability and Eco-Friendly Event Practices

Green Event Planning

Green event planners use strategies such as sourcing locally produced food and materials for eco-friendly functions. Not only does this make hosting an event more affordable but it aligns with sustainable initiatives, especially for eco-conscious companies.

Incorporating innovative and sustainable practices into corporate events includes the following benefits:

  • Waste reduction
  • Compliance with environmental regulations
  • Improved company reputation
  • Reduced energy costs
  • Lower carbon footprint

Case Studies of Eco-Friendly Corporate Events

Use these case studies and ideas to inspire you to host your next eco-friendly corporate event:

  • Sustainival: The world’s first green carnival using renewable energy to power the event.
  • Sustainable meetings: For the climate-conscious corporate event.
  • Green music festivals: Watch here to discover how they’re reducing their environmental impacts by using green initiatives.

Measuring Event Success and ROI

Key Performance Indicators (KPIs)

Event planners should set up key performance indicators (KPIs) to measure the success of a function, especially when using new and innovative ideas or strategies. Examples of KPIs for corporate events include:

  • Event registrations and check-ins
  • Event surveys to gauge attendees’ experiences
  • Gross revenue and cost-to-revenue ratio
  • Sponsorship satisfaction

Event KPIs such as ticket sales, attendance and number of sales leads generated are popular for measuring return on investment (ROI). These will give you a clear indication of just how successful your event planning was from start to end.

Feedback and Evaluation

Feedback from stakeholders, attendees and the events management team are another way to gauge what went well and what could be improved upon for the next function. The following methods can be used to collect and analyse feedback:

  • Event surveys
  • Group or individual interviews
  • Survey tools such as Google or SurveyMonkey

Feedback can be used to evaluate your event planning, implementation and running strategies.


Using fun corporate event ideas such as gamification, local cuisine and modern themes can do wonders for your company’s brand. Innovative tech tools, selecting the right venue and paying attention to your catering choices ensure the next corporate event is a huge success.

Contact our team at That’s Innovative via our web form or WhatsApp button below if you’re looking for fresh and creative ideas for a unique occasion. We’ve been in the events industry since 1999 and are well-equipped to handle all your event management needs.

Event Planning Fundamentals for Nonprofits

By Event Planning Essentials, events

If you’re managing a nonprofit organisation, then you may be searching for the best way to share your message with potential donors. One of the most effective ways of doing this is by hosting a nonprofit event. Typically, event planning for nonprofits is not only designed to bring awareness to your cause but is also excellent for raising money.

It’s important to point out that the planning process can be quite extensive which can often be overwhelming when you’re relying on the assistance of volunteers who may not always be available. Another challenge of nonprofit event planning is finding the most relevant way to get the word out. That said, this post takes a more in-depth look at a few essential tips and guidelines to arrange a successful nonprofit event.

Nevertheless, if you are appointed to ogranise an event for nonprofits, BUT have no prior experience or no time to do it. Let us help you in managing your company event for you. Contact us using the buttons below.

Setting Clear Objectives

Aligning with Mission and Goals

The first step of successful nonprofit event planning involves establishing the event’s purpose and aligning it with the organisation’s overall mission.

The most common missions usually involve spreading awareness, raising funds, or even celebrating a milestone. Ensure that your objectives are clearly expressed in all your marketing.

Examples of ways to align events with a nonprofit mission include:

  • Choose the right audience.
  • Incorporate your mission throughout the theme and event.
  • Engage your audience.

Defining Measurable Outcomes

Nonprofit events should also have their primary goal clearly defined. These involve aspects regarding attendance, fundraising, and guest or stakeholder engagement.

You should know how many guests you need to attend, the revenue you aim to collect, and the amount of guest or visitor engagement you want. Defining these goals will help you achieve the money needed to make a difference.

In addition to having clear goals, you should also use the SMART formula to measure your achievement.

This is how the SMART formula works:

  • Specific: Define the specific goals of your event.
  • Measurable: Creating measurable goals is essential for keeping track of expenses, progress, and overall success.
  • Achievable: The goals (usually financial) should be achievable. Can you raise awareness as well as the amount of money needed with the stakeholders involved?
  • Relevant: The goals, objectives and events should be relevant to sustain interest.
  • Time-bound: Your fundraising goals should be tied to a specific period for the nonprofit organisation to be able to achieve its goals.

The World Wildlife Fund in Singapore is well known for achieving its goals by hosting a range of events every year. The most significant of these is the WWF Earth Hour Festival, a full-day event held annually. Extensive marketing on their social media platforms and website enables them to reach event goals every year.

Budgeting for Nonprofit Events

Creating a Realistic Budget

It’s crucial to create a realistic budget for your upcoming event. Doing this involves identifying all potential costs and revenue sources. The venue costs are usually the most significant aspect of an event budget. Revenue costs include the financial support offered by local businesses.

Strategies for budget management used by successful nonprofits include:

  • Use social media campaigns to market rather than traditional marketing.
  • Encourage sponsors to cover costs in exchange for advertising.

Fundraising and Sponsorships

The point of a fundraising event is to raise funds, not to spend wildly to create an elaborate affair. This means you will need to explore a range of different fundraising methods, which often include securing sponsorships.

Innovating fundraising and sponsorship strategies include:

  • Sponsorship packages
  • Offer networking and advertising opportunities for sponsors.

Event Planning Committee and Volunteer Management

Building an Effective Committee

Nonprofit events are usually hosted by volunteers who work for the organisation. This means organising events may not be their strong point. Therefore, you’ll need to create a detailed event plan that also highlights the roles and responsibilities of the event planning team.

The Singapore Heart Foundation is a typical example of a nonprofit leveraging its team strengths. Using its member’s and volunteers’ specific strengths, this organization can host several events a year, such as the Singapore Prevention & Cardiac Rehabilitation Symposium and the Project Heart event.

Recruiting and Managing Volunteers

When planning fundraising events, enlisting more volunteers to assist with all the elements required to ensure overall success may be necessary.

Strategies for volunteer coordination in a large-scale event:

  • Enlist volunteers who believe in the cause.
  • Set concise expectations.
  • Use volunteer software tools to stay organised.

Choosing the Right Event Type and Venue

Deciding Between Virtual, In-Person, or Hybrid Formats

These days, a successful nonprofit fundraiser doesn’t have to be solely based on one event format. Hybrid events are becoming a successful way to interact with community members and potential donors. You should also review the pros and cons of the format for your specific event.

One of the more successful events is the Singapore Fintech Festival every year. With close to 66,000 attendees, it’s one of Singapore’s most successful non-profit initiatives, including in-person guests and virtual attendees.

Venue Selection Criteria

Virtual event packages included 1200 sqf studio for your event


Choosing the best venue for upcoming events is essential to ensuring a successful outcome. Factors to consider include:

  • Location
  • Capacity
  • Amenities

An example of a non-profit event choosing an ideal venue for their event involves arranging the perfect location that’s easy to find by local and out-of-town guests. The venue should also be able to accommodate the number of guests. A range of amenities, such as Wi-Fi and audiovisual equipment, make hosting a hybrid or in-person event easy.

Marketing and Promotion

Developing a Marketing Strategy

It’s important to note that nonprofit events also require extensive marketing to create a compelling and memorable experience. This often involves a combination of traditional marketing methods, such as personalised messages and utilizing digital platforms and email marketing to share your fundraising goal.

Habitat for Humanity is a global charity well known for using its marketing campaigns to reach its goals. One of their more common campaigns involves partnering with Delta Airlines in the US to allow members to donate reward miles to get volunteers to places needing assistance.

Leveraging Social Media

Creating awareness on social media platforms such as Facebook events makes the invitation process more manageable. By opting to market your event on different platforms, you create a better chance of reaching the organisation’s target demographic.

This, in turn, increases the number of potential attendees and makes collecting donations easier. Advertising an event, such as a charity run, effectively increases community impact and enhances promotional opportunities.

A successful social media campaign usually involves marketing the event on various platforms where your intended target audience can be found. Use clear and eye-catching photos, offer an online registration link, and RSVP emails to make the process easier.

Execution and Day-of Management

Ensuring Smooth Operations

On the day of your charity event, it’s crucial to be organised! To do this, you will need to draw up a nonprofit event planning checklist. To create the ultimate checklist, focus on assigning each person a task.

In a natural setting, you should create an event schedule that also covers the worst-case scenarios and how each team member should deal with these issues. When the whole team is aware of who the special guests are and the precise objectives of the event day, it instantly becomes more accessible to collect donations.

Engaging Attendees

Your next event shouldn’t just focus on inviting board members and other members of your target audience but should also maximise attendee participation and overall satisfaction. The goal here should always be to attract potential attendee’s attention.

As mentioned earlier, the WWF Singapore Nonprofit is a leader in achieving its event and organisational goals. In addition to that, they’re also excellent at hosting memorable events. Their Earth Hour Festival incorporates fun-filled activities and captivating performances culminating in the switch off to pledge commitment to a climate-resilient future.

Post-Event Activities and Evaluation

Gathering Feedback and Measuring Success

Utilise different methods to collect attendee feedback and analyse event impact. This will gauge your event’s success and provide guidelines to avoid losing money at future events.

The National St. John Council of Singapore (NSJCS) is a voluntary welfare organisation that used feedback from previous fundraising events to improve future events. They did this by upgrading their software and analytics.

Building on Success for Future Events

Use the event outcomes of your current and past events to plan and improve the success of future events. Successful nonprofit event planning requires constant evolution.

An example would be for a nonprofit to move away from only hosting in-person events to creating a hybrid event to reach a wider audience.

Special Considerations for Nonprofit Event Planning in Singapore

Understanding Local Context and Regulations

It’s extremely important to navigate your way around Singapore-specific event regulations and cultural norms. This is crucial if you want to attract wider audiences.

Emphasising Sustainability and Community Engagement

Event management should also include incorporating eco-friendly practices as well as encouraging community involvement. This will increase your community impact.


One of the most important aspects to keep in mind when you’re creating your next nonprofit event is to use marketing and sponsorship to boost your fundraising efforts.

New nonprofit fundraising techniques include peer-to-peer fundraising and making use of digital wallets. It’s a good idea to start including these trends in your event planning checklist.

Why not use a professional event management company to arrange your next nonprofit event? The best company for the job is That’s Innovative who have been arranging events since 1999! Simply contact us via a web form or WhatsApp by clicking on the buttons below.

Basic Event Planning Guide

By Event Planning Essentials, events

Event planning is the organisation and planning of a particular event to make it memorable for the attendees and profitable for the company hosting it. Planning a successful event includes budgeting, creating a timeline and sometimes acquiring permits.

With proper event management, you can develop a contingency plan and ensure your team doesn’t overlook important details. Event planning in Singapore is a dynamic industry that encompasses a wide range of services. You can become a successful event planner by following this essential guide.

Nevertheless, if you are appointed to ogranise an event for your company, BUT have no prior experience or no time to do it. Let us help you in managing your company for you. Contact us using the buttons below.

Setting the Foundation

Understanding Your Event’s Purpose

To create a successful event, you must understand the purpose of what you’re planning so you can add elements that will make your clients and attendees happy. For example, if you’re raising money for an organisation, you may want to have live bands, food, and games so that it makes it worthwhile for people to attend the event.

Identify the goals and objectives of the event. Are you planning a themed event or a music and art festival? To inspire you, take a look at successful events in Singapore like the Pongal Harvest Festival. This event symbolises the end of winter and the beginning of the harvest season.

The objectives of the Pongal harvest festival include:

  • Making it a 4-day event
  • Lighting bone fires to rid negativity.
  • Selling special harvested Pongal foods like rice, milk, and jaggery
  • Decorating the puja house to welcome the divine gods and goddesses.

Many other rituals will take place during Pongal, and event organisers must ensure proper management, such as an itinerary for people to follow on the day.

Special Note: We specialise in managing corporate events, not in religious event.

Knowing Your Audience

Another important factor is knowing the needs and wants of your audience. When planning an event, you must study the following:

  • Demographics: The age, income status, and race of the people attending. You’ll also need to know what culture your attendees follow.
  • Preferences: What your audience prefers, such as being indoors or outdoors or whether there will be live bands or DJs.
  • Expectations: Does your audience expect cashless payment options? They may also expect clean bathrooms to be used during breaks and where they can wash their hands.

Once you know your target audience, you can tailor your event for diverse Singaporean cultures.

The Planning Phase

Creating a Comprehensive Plan

For your event to be successful, you’ll need to create a preliminary event blueprint using an Excel or Google spreadsheet, whether it’s a virtual event or a physical one. Follow these steps to start creating your plan:

  1. Create various columns on your spreadsheet for budget, date, venue booking, and partners and sponsors. You can add more columns based on your goals.
  2. Create various pages on your spreadsheet that will work with your schedule.
  3. Add dates to each goal, which will give you deadlines to work on.
  4. Calculate all the costs involved and add them to your spreadsheet.
  5. Include contact details for all the people sponsoring or assisting you.
  6. Make sure this list is shareable with your team so they can make adjustments where needed.

Execution Essentials

Choosing the Right Venue

When choosing a venue for your event, consider the following factors:

  • Location: Is the venue accessible for your audience, and does it provide safe parking? These are expectations your attendees may have.
  • Capacity: During your planning phase, you may have established how many people you want to attend your event. The location you choose should accommodate the number of people you want to invite.
  • Amenities: The venue should have bathrooms, but you may want to consider adding other amenities like free Wi-Fi, tables and chairs to sit, and seating areas under cover in case it rains.

Some of the best event venues in Singapore are:

  • Siri House
  • Changi Cove
  • Scarlet Hotel
  • Rooftop Party Venue

Building Your Event Team

The most important part of being an event planner is to put together a strong team. Find people who can:

  • Market your event on various platforms
  • Set up electronics on the day, such as microphones and screens
  • Decorate your venue
  • Communicate with sponsors and vendors in case of changes

Please make sure everyone in your team understands their roles and responsibilities. Provide deadlines for every task and conduct regular meetings to ensure each member completes their daily duties.

If you’re looking for ways to build a successful team, some companies do team building exercises specifically for Singapore event planners.

Marketing and Promotion

Crafting an Effective Marketing Strategy

Event marketing is one of the most important steps because you’ll need to make your audience aware of the occasion. Use traditional marketing channels such as:

  • Billboards
  • Flyers
  • Magazines
  • Newspapers
  • Radio

Utilise digital marketing channels such as:

  • Social media
  • An event website
  • TV ads
  • Email

Companies in Singapore, help event planners, market their occasions using successful marketing campaigns.

Singapore Events Management Company

Leveraging Social Media and Technology

One of the best ways to reach a wider audience when marketing your event is using various social media platforms like Facebook, Instagram, and X (formally Twitter). Ensure you add links to websites or ticket holders so your audience can find out more about the event.

Consider using event management software so that you and your team can adhere to deadlines and stay informed about changes or tasks that need to be completed.

On the Day of the Event

Ensuring Smooth Operations

To ensure a smooth operation you should have an event checklist to refer to. Use this list to check:

  • The setup of the venue, such as lighting and décor
  • Safety and emergency exits
  • Signage and AV systems
  • Guest lists
  • Itinerary of the day

Make sure you’re prepared for any situation on the day. If you run into problems, ensure your team can solve them quickly, whether it’s technical difficulties or late deliveries.

Engaging Your Audience

To keep your audience entertained, you must find ways to interact with them. Here are some ideas you can use:

  • Get an Emcee to speak to your audience
  • Add games and competitions people can take part in
  • Allow guests to take part in challenges like side quests
  • Play music your audience can dance to
  • Have hosts that walk around and talk to guests

Post-Event Activities

Gathering Feedback and Analysing Success

If you want to plan your next event, you should first measure the success of your previous one. Here’s how you can find out what your audience thought of your event:

  • Send surveys via email
  • Place a suggestion box at the exit
  • Ask your audience questions on your social media
  • Check people’s reviews on social media

Use KPIs (Key Performance Indicators) such as social media engagements, ticket sales, or reviews to measure the event’s success further.

Planning for Future Events

Analyse all the feedback you’ve received from surveys and social media posts to make improvements for your next events. This can be anything from the food that was served as well as music, set up, and space.

Special Considerations for Event Planning in Singapore

Navigating Local Regulations and Cultural Norms

Singapore has permits and regulations that vary depending on the event you’re organising. Some events require a PEL (Public Entertainment Licence); others may need an AEL (Arts Entertainment Licence). These licenses are required for events that take place in public spaces.

Additionally, as an event manager, there are certain cultural norms and expectations in Singapore that you must consider. There are various cultures in Singapore, such as Malay, Southeast Asia, and Eurasian. You must cater to all these different cultures if you want to attract a wider audience.

Embracing Sustainability and Inclusivity

90% of Singaporeans consider themselves environmentally conscious. This means that Singaporeans will appreciate sustainability practices in events. Provide more biodegradable packaging and have recycle bins available for junk.

You should also ensure inclusivity and accessibility for diverse audiences. For example, install ramps for people who use wheelchairs and include disabled parking areas and toilets.

Overcoming Challenges in Event Planning

Dealing with Common Obstacles

When planning an event, you may have to deal with common challenges such as:

  • Being understaffed
  • Overspending on your event budget
  • Bad weather
  • Having more attendees than you planned for
  • Not having a structured event process
  • Forgetting to create an attendee engagement plan

To prevent issues on the day, consider creating a contingency plan and training your staff in crisis management.

Leveraging Technology for Efficient Planning

To streamline your event planning, explore technological solutions such as event management software that can help with check-ins, registrations, and scheduling.

Various types of technology have transformed event management in Singapore. Planners can now create 3D virtual events to reach a wider audience. Automation tools are also used to streamline the planning process.

Advanced Tips for Successful Event Planning

Innovating and Trendsetting

For your future events to be successful, you must stay ahead of trends in the industry. These trends may differ according to your audience’s preferences. However, you may expect more people to want:

  • Sustainable practices
  • Experience augmented reality
  • Contactless payments
  • Live streaming
  • A focus on safety
  • More outdoor activities

Networking and Professional Development

To improve your practices and get advice from experts in the industry, you should spend more time building connections within the event planning community. This will provide opportunities for professional growth in Singapore’s event industry.


Keep in mind that to organise a successful event in Singapore you should consider the following key aspects:

  • Understand the purpose of the event
  • Know your audience
  • Create a budget
  • Create an event planning blueprint
  • Choose the right venue
  • Use tools and technology to streamline the process

There is continuous learning in the field of event planning. To help you learn more, contact That’s Innovative to help you plan a successful event that will leave a lasting impression on your attendees.

Whether you need to organize a gala dinner, dance, or hybrid event, That’s Innovative can help you throughout your journey for better time and budget management. Click on the contact buttons below, fill in your details, and we’ll get back to you within one business day!

Unlock Success: DIY Event Organisation Tips for Unforgettable Events in Singapore!

By Event Planning Essentials, events

In-person events have been on the increase the past few years and many countries worldwide are expecting to see the sector grow to USD 8.71 billion by 2028. This encourages companies in Singapore to host functions and DIY event planners are looking for ways to achieve this professionally. Successful DIY event planning for small gatherings or large-scale functions in Singapore involves using these DIY event organization tips.

Getting Started with Event Planning

Understanding Your Event’s Purpose

The first step to DIY event planning is understanding the purpose of the function. Are you planning for a corporate, social or community event? Does the function entail fundraising, hosting an achievement or awards ceremony or do you need to plan a dinner and dance end-of-year party?

A clear picture of the event’s goals and objectives allows you to prepare the groundwork necessary for a successful DIY function. Getting all the details upfront lets you move forward and complete the next step.

Setting a Realistic Budget

Setting a realistic budget enables you and your team to meet the requirements of the function. Consider budget allocation for:

  • Venue hire
  • Catering
  • Entertainment
  • Event emcees
  • Décor
  • Audio and visual equipment
  • Marketing
  • Staff (transportation, accommodation and staff time)
  • Other (unexpected costs that could crop up at the last minute)

A solid event budget allows you to work within realistic and clear boundaries without jeopardising the planning process for a successful function. Using the services of a skilled event planner to support your DIY function could save you a lot of money – consider these case studies shared by BoomPop which demonstrate massive savings on different components.

The Planning Process

Choosing the Right Date and Venue

Factoring in public or religious holidays, peak season and school holidays is essential to guarantee attendance. Set the event date four to six months ahead so you have enough time to plan and prepare properly. Discuss potential dates with keynote speakers, entertainers and VIP guests before finalising the day and time.

Venue considerations for Singaporean-based events include:

  • Location and accessibility
  • Indoor or outdoor facilities
  • Size
  • Parking
  • Inclusion of audio and visual equipment in the hire cost

Designing Your Event

If you have a theme for your function, you need to consider décor.  With the right décor, you can enhance the event’s ambience while taking the attendees’ experience to the next level.

DIY decoration ideas could include:

  • Ceiling fabric drapery and chair coverings
  • Centrepieces such as flowers
  • Tableware such as candles, glassware, and tablecloths
  • Balloons, party hats, streamers and confetti

Vendor Management

Use event vendors that are professional, friendly, enthusiastic, flexible, and willing to go the extra mile to make your function a success. When negotiating with vendors discuss what solutions they can offer you to support your event plan.

Popular event vendor in Singapore include:

Marketing and Promotion Strategies

Creating an Effective Marketing Strategy

DIY event planners need an effective marketing strategy, especially if they’re managing a fundraising or charity function for an organisation. The needs and wants of your guests will guide your marketing approach which could include social media and digital campaigns. Knowing your target audience informs you on which platform is best for advertising your event.

Resorts World Sentosa created a wow sensation with their sensational (and chilling!) commercial, “Will you be his next victim?” to promote their signature event Halloween Horror Nights. With over 20, 000 subscribers, the popular Singapore theme park was able to successfully promote its Halloween event.

Leveraging Community Engagement

Involving the community is vital when planning special events for charity or national day functions or festival celebrations. Leveraging community engagement supports Singapore’s drive to build communities while creating more impact from your event.

Baptie’s & Co, a community-building organisation for professionals, use virtual events to reach their communities. Getting the right support gave them the solutions they needed to run successful online events while leveraging community engagement.

On the Day of the Event

Final Preparation and Set-Up

A checklist becomes a valuable tool for streamlining final preparations and set-up of a DIY function on the day of the event. It allows you to monitor progress, coordinate vendors and complete set-up tasks efficiently within a tight timeframe.

Time management is essential for smooth execution and should include grouping and delegating tasks, minimising distractions and setting deadlines. Time blocking is an effective way to do this by allocating blocks of the final day to handle the various tasks.

Managing the Event

Final briefings with everyone involved take place in the run up to the event.  The event organiser ensures all the equipment is in working order while handling any issues that arise during the function, calmly and professionally. A detailed event agenda enables the organiser to manage the function efficiently from start to end.

Backup plans should be in place to handle unexpected challenges such as:

  • Bad weather
  • Technical failures
  • Guest or participant medical emergencies
  • Running out of food
  • Not enough seating
  • No show or late arrivals of speakers or performers
  • Power outages

A skilled DIY event planner knows how to avoid these real-case scenarios by being well-prepared in advance.

Post-Event Activities

Measuring Event Success

Key performance indicators (KPIs) are critical for setting and tracking specific goals of the event plus give you valuable insights that could be used for planning events in the future. KPIs can include:

  • Social media engagement and mentions
  • Number of registrations
  • Attendance on the day
  • Return on investment
  • Participant satisfaction

Feedback and Evaluation

Your job isn’t done when the event is over! You need to regroup and assess how successful the event was by evaluating what went well, what could have been improved upon and what failed.

Gathering feedback can be done by:

  • Sending out post-event surveys to attendees and key participants.
  • Assessing social media engagement before and after the event.
  • Asking for comments and recommendations from sponsors, key community members and staff.

Sound audience feedback enables you to honestly gauge how effective your event management was and what you could do better next time.

Advanced Tips and Tricks for DIY Event Planning

Leveraging Technology

Technology such as event management software and tools can streamline your planning processes and can be used for:

  • Budgeting purposes
  • Event communications, marketing and reporting
  • Team coordination
  • Time management
  • Security and compliance

Leveraging technology makes it easier to manage DIY virtual events, and engage attendees and address common issues that could arise even with a robust event plan.

Sustainable and Eco-Friendly Practices

Incorporating sustainability and eco-friendly practices in your event planning is important. It shows your commitment to Singapore’s drive for environmentally friendly actions. Eco-conscious companies can improve their brand with cost-effective sustainable practices that improve the attendees’ experience at the event.

Use the following tips to organise eco-friendly events in Singapore:

  • Lower carbon footprint: Incorporate hybrid and virtual events to reduce the impact of long-distance travelling.
  • Reduced waste generation: Use the zero-waste approach from the start and ensure every stage of the event planning, implementation and running of the function minimises waste generation.
  • Use local products and materials: Sourcing locally reduces the event’s carbon emissions and supports the country’s economy. This includes sourcing locally produced food, beverages, decorations and marketing materials. Props such as stalls and banners are used to create the right atmosphere as well as costumes and games.

Case Studies and Real-Life Examples

Successful DIY Events in Singapore

Using case studies of events held in Singapore will give you ideas and tips to create your successful DIY function. Mr. Bottle’s Kids Party encourages entrepreneurship by introducing kids from as young as four years old to different ways of earning money. Creative use of props such as stalls and banners as well as costumes and games help to build an exciting atmosphere for the children.

Marina Bay Sands Hotel supported Green Living, the first sustainable event to be held in Singapore. Its purpose was to showcase and educate green consumers and solutions such as collaborating with like-minded companies helped support this initiative. KPIs were based on rave reviews from attendees, the return of delegates on the second day of the event and participation in yoga classes.

Lessons Learned From Event Failures

Common pitfalls that cause events to fail include:

  • Overspending
  • Poor time management
  • Losing your audience’s attention
  • Too many attendees
  • Not focusing on minor details
  • Not planning for unexpected problems

The 2014 DashCon event in Illinois, USA was a monumental failure when event organisers ran out of money. Celebrity speakers bailed out at the last minute and attendees ended up paying more to cover hotel costs. The lesson here is to budget correctly and stick to it.

The TomorrowWorld event held in Georgia in 2015 was a complete wash-out when event planners chose to ignore nature. Rain and horrendous weather turned the event into one big mud pit but that wasn’t the only problem! The location was too small to host the number of attendees pitching up for the event. Risk management and having a backup plan is a must-have for any event planner.


Use our free DIY event organisation tips to ensure your event is well-attended, enjoyable and a good investment. Focus on essentials such as goals and objectives, budgeting and marketing as well as time management and having contingency plans in place. Be creative and innovative by thinking out of the box.

However, if you need support with logistical challenges or risk mitigation, give our team at That’s Innovative a call. Our experience and expertise in the event management industry will ensure your DIY event becomes the talk of the town!