If there is one industry that is severely impacted by the COVID-19 pandemic since it broke out early this year, it is the events industry. As the entire world deals with a deadly virus that is transmitted person-to-person, everyone has been urged to stay home and observe social distancing. This resulted in abrupt postponement and cancellation of many confirmed and proposed events at the start of the year. Event companies instantly felt the repercussions of the so-called new normal, wherein things are done differently and remotely.
Over the last few months, since the health crisis shattered the confidence of the events industry, event planners have demonstrated their creativity, adaptability, and resilience. Ranked as one of the most stressful jobs in the world, it is not surprising that people in the events line would be able to find ways to weather the storm in this incredibly challenging time.
As physical events are still discouraged to this day, virtual events have come into the picture. Though virtual event platforms have been made available in the market many years back, it is in this time of global pandemic that they are extensively used worldwide.
However, the crisis also has crippled countless companies, which resulted in cutbacks on events spending. This scenario poses a serious challenge to event companies on how to stay relevant. Most companies now try to utilise their own manpower and resources to run a virtual event and seek tech support from logistics and software companies.
As events go digital, are event companies still necessary? The answer is yes, absolutely. But why and how?
(1) Event companies are excellent time managers
Seasoned event planners work with challenging timelines. From project proposal stage to coordination with relevant parties, they ensure that everything is delivered and completed as scheduled. If you want a hassle-free planning and coordination stage for your virtual event, engage an event company to carry out all the required preparations without any delay.
If you are planning to host a pre-recorded virtual event, event companies can accurately advise you on the required period to do a pre-recorded video, how much time is needed to come up with a storyboard and the required period to do the video editing.
(2) Event companies are flexible
If you have budget concerns, event companies can tailor something that matches your budget without compromising on the quality and fun elements of your planned event. Say, for example, if you want a 3-camera setup for your virtual event that is to be streamed live via Facebook, event companies can still find ways to showcase various camera angles by only using 2 cameras.
If there is a need to adjust your virtual event’s programme rundown because your CEO cannot make it on his allocated timing, event companies can smartly suggest ideas on how to rearrange the rundown without ruining the overall programme flow.
(3) Event companies generate ideas for you
Event planners are incontestably creative and imaginative people. Backed by years of experience and a natural flair for events, their creative ideas are unbounded.
However, event planners do not simply execute what they think is best for your event, they also listen to your ideas and opinions. They assess your requirements and come up with something unique to achieve your objectives and ensure the success of your event.
Though virtual events are rather new to most event companies, they have the skills to think of the virtual equivalence of every segment of a physical event.
(4) Event companies are tech savvy
Event companies are constantly upgrading themselves, keeping up with the latest technologies. Even before events went digital, event companies have incorporated technologies into every event. They encourage clients to use online registration forms rather than using conventional paper registration. Even electronic lucky draw and digital polling are already common in events. Not to mention the gigantic LED screens and rigged-up audio hardware and intelligent lightings.
Now that events are done virtually, it is easy for event planners to transition into the new ways of doing events.
(5) Event companies are good middlemen
Organising a virtual event requires challenging coordination with many involved parties. If you want to spare yourself the trouble of experiencing this predicament, then it is best to hire an event company. As event planners are naturally people-persons, you will find it amazing how they are able to communicate with different people in different ways.
As professional event planners never do things half-baked, they ensure that other parties involved in the event know what you expect them to deliver. They discuss with other parties every area of concern with extreme thoroughness, so that you achieve the quality of event that you imagine.
If at this point you find it challenging to organise your own virtual event, please contact us at That’s Innovative, and allow us to help you.
You may visit our website to find out more about our capabilities, particularly our virtual events packages. You may alternatively directly contact our professional event consultant at 85541231 for an immediate event consultation.