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In 2023, Singapore attracted 13.6 million international visitors, cementing its position as Southeast Asia’s premier MICE destination. The most common of these include the country’s strategic location, superior infrastructure, and extensive government support of the events management industry.
Typically, the most common events you’ll see happening around Singapore include corporate, private, and charity events.If event planning falls outside your expertise or schedule, outsourcing to professionals offers a streamlined solution. This post takes a look at 14 of the event types that can be outsourced to event management companies.
Corporate Event Type
Corporate events are among the most common functions arranged by event planners in Singapore. Singapore agencies group corporate functions into six core formats: conferences, seminars, team-building retreats, trade shows, dinner-and-dance galas, and product / company launches.
Conferences and seminars—the Singapore FinTech Festival drew 65 000 delegates in 2024—are routinely outsourced to specialist planners for seamless logistics. These events are attended by board members and are traditionally held in a conference room resembling a board meeting.
However, conference and seminar event management can help you arrange these executive meetings in off-site premises where your team can discuss relevant and specific objectives. Virtual conferences have also gained popularity in recent years, catering to a broader audience.
Team-building events play a vital role in fostering collaboration, communication, and synergy within organisations. These sessions can take the form of outdoor activities on golf courses, sports fields, or even in local parks. Taking your team off-site is an excellent way to get them to work together outside of the work environment.
Team building encompasses not only icebreaker activities but also the development of a range of physical and mental challenges, like a 60-minute escape-room challenge, a low-ropes course, and a design-thinking workshop. It’s aimed at fostering collaboration among team members and participants alike. An event company can provide you with even ideasAn event management company can curate concepts aligned with your brand values and strategic goals.
Trade shows, typically held at convention centers, are events where various businesses within a specific industry gather to showcase and demonstrate their services and products, such as Food&Hotel Asia convene 100–500 exhibitors from a single vertical, showcasing new products to buyers. These B2B gatherings serve as valuable networking platforms for industry professionals and decision-makers.
While these shows were traditionally in-person events, recent advancements in event technology have made it possible to create virtual elements in these large-scale events. An event company can turn your tradeshow appearance into a virtual event by using the latest interactive tools.
This gives potential customers who can’t attend the event access to your product and service announcements. Focusing the event marketing toward a specific industry will instantly increase your networking and sales leads. Trade shows such as the ProWine Asia 2023 and the Singapore EXPO are known as some of the more effective networking events in Singapore. ProWine Singapore 2024 attracted 14,907 trade visitors, while Singapore EXPO has hosted over 100 million visitors across 12,000 events since 1999.
Dinner and Dance (D&D) events provide a lively, engaging environment for team bonding outside the workplace. While primarily still a corporate event, these functions involve sitting around round tables with space for dancing. A typical dinner-and-dance agenda slots one keynote speaker and two interactive games between award segments to sustain engagement.
These company parties create a more informal setting, often featuring a central theme. While usually held as live events, it’s not uncommon to include a virtual element to include remote team members. Events held in person also feature breakout rooms where staff members can discuss new ideas during any brainstorming sessions. D&D events are sometimes combined with award ceremonies.
Corporate launches are pivotal in establishing brand identity and market presence. Mature brands schedule quarterly launch events to maintain share-of-voice and secure media coverage. In addition to focusing on brand objectives, these events can host multiple speakers to emphasise company goals.
A typical product launch for 500 invited guests uses theatre-style seating and rotates three speakers within a 45-minute programme. In some instances, some aspects of the launch can be held virtually to include shareholders or investors.
Awards ceremonies serve as a powerful recognition platform for celebrating employee excellence and inspiring continued achievement. They’re also an effective platform to discuss future business goals and highlight potential future product training sessions.
Corporate event planners agree that this creates a high level of employee engagement. Company management and executives can also use pre-recorded messages to express gratitude to their employees.
Private Event Type
Corporate events aren’t the only types of functions that you can outsource. Delegating your private event planning to professionals ensures budget adherence while maintaining an exceptional guest experience.
Weddings are one of the most commonly outsourced milestones, given their scale and complexity. Since the average wedding is a big event, arranging it alone can be quite stressful!
Event planners negotiate venue and vendor packages that keep total wedding spend within budget. They will also have access to vendors and suppliers that will supply you with the best accessories needed for your wedding. Having an event planner organise everything on your behalf will ensure you have time to enjoy the wedding and spend time with your family.
Celebratory functions and social gatherings remain highly sought-after private events in Singapore’s event calendar. Event organisers have extensive experience to plan events with activities to meet all your party requirements. It’s the best way to create memorable experiences for you and your guests.
Charity Event Type
Charity events play a vital role in demonstrating corporate social responsibility and deepening community engagement.
Gala dinners have long served as a staple for event planners aiming to raise funds for the causes supported by their client’s organization. Over half of corporate galas adopt a theme to reinforce event messaging, according to Cvent’s 2025 Planner Report.
With this type of event, it’s essential to have the right guest list as you not only want to build professional relationships but also create awareness for a particular charity. Gala dinners can also be used to source new talent for potential promotions or even as lead generation for interested parties.
Fund-raising galas commonly reuse the guest lists from earlier charity luncheons, re-engaging high-value donors without extra acquisition cost. The event planning process for fundraisers includes highlighting relevant causes and having a clear idea of event objectives.
Others
Event planners don’t only organise business events and weddings but also focus on functions that bring people together and create networking opportunities. Whether you’re arranging and remote set-up or an in-person event, you’ll have more success with the expertise of an events management company.
Family Day is a popular celebration on the list of different types of events held in Singapore every year. This annual holiday highlights the importance of family in Singaporean culture and is a fantastic way to reconnect with loved ones.
Your local events management company can arrange an onsite get-together or even enable you to catch up with distant family on a virtual platform. This is especially effective if you have no experience with remote set-up procedures or you’re hoping to connect long-distance family to your gathering.
Multi-day festivals demand detailed scheduling, multi-agency approvals, and contingency planning. Larger festivals must secure a Temporary Change-of-Use permit and a Fire-Safety Certificate before gates open, according to SCDF. Getting the necessary permissions and licenses for these functions, such as food festivals, can be stressful and time-consuming.
High-capacity festivals depend on certified planners to manage permits, vendor coordination, and comprehensive crowd-control logistics. The agency choreographs photobooths, F&B stations, and crowd marshals so guests flow smoothly through the approved programme duration.
Whether you want to create a music or art performance, a considerable amount of event marketing will be required. This can also involve arranging guest speakers.
Event planners develop pop-up concepts, secure venues, and manage marketing to deliver seamless performances. You can strategically position performances as networking touchpoints to strengthen stakeholder relationships.
Community events unite the public around shared interests, fostering local involvement and social cohesion.Often hosted in town halls, these events encompass various forms such as craft markets, game nights, or even fashion shows.
Uncertain about how to initiate your next event? Don’t have the expertise to make all the necessary arrangements? Are you too busy with other work functions to give your next event the attention it needs?
The great news? That’s Innovative is equipped to expertly conceptualize and execute your next corporate event. Our team of experts knows what you need. The types of events they can manage include the following:
Furthermore, That’s Innovative can also provide virtual and hybrid events, ensuring that you cater to a broader audience. Leveraging their virtual event expertise, they can seamlessly scale a modest guest list into a large-scale hybrid experience.It’s as simple as contacting That’s Innovative to arrange a professional and memorable event.
Need a Specialised Event Management Company? Why not talk to us? Contact us now!
