3. Trade Shows
Trade shows, typically held at convention centers, are events where various businesses within a specific industry gather to showcase and demonstrate their services and products, such as Food&Hotel Asia convene 100–500 exhibitors from a single vertical, showcasing new products to buyers. These B2B gatherings serve as valuable networking platforms for industry professionals and decision-makers.
While these shows were traditionally in-person events, recent advancements in event technology have made it possible to create virtual elements in these large-scale events. An event company can turn your tradeshow appearance into a virtual event by using the latest interactive tools.
This gives potential customers who can’t attend the event access to your product and service announcements. Focusing the event marketing toward a specific industry will instantly increase your networking and sales leads. Trade shows such as the ProWine Asia 2023 and the Singapore EXPO are known as some of the more effective networking events in Singapore. ProWine Singapore 2024 attracted 14,907 trade visitors, while Singapore EXPO has hosted over 100 million visitors across 12,000 events since 1999.